Case study
Special Force:
20 years, still in the fight
How we localized, operated, grew and monetized one online FPS into a two-decade franchise — and what that playbook means for your game.
At a glance
A franchise, not a title
Most online games fade within a few years. Keeping a competitive FPS not just alive but growing for two decades takes continuous content, a living community and an economy players believe in. Special Force is proof we can do exactly that.
- Title
- Special Force
- Genre
- Online FPS
- Developer
- Dragonfly
- Platform
- PC
- Launched
- 2006
- Operated by
- Thana Digital Life
- Status
- Live & growing
The playbook
How we keep it alive and growing
Four disciplines, applied continuously for 20 years — the same capabilities we bring to every partner's IP.
Localize
Content, language and events tailored for Thai and SEA players — the cultural fit that keeps a global title feeling local.
Operate — LiveOps
Always-on service since 2006: continuous updates, seasonal events and weapon drops such as Battery, Alien and the Aurora Box, plus ongoing balancing.
Grow — Community & Esports
An always-on community backed by an influencer and promoter network, and a full tournament circuit that turns launches into long-term engagement.
Monetize
A valuable in-game item cycle — random boxes and rare items — sustained by a player-to-player marketplace (MyArena).
Esports circuit
12+ tournaments a year, every format
A year-round competitive calendar — supported by an influencer and promoter network — that keeps the community sharp and engaged.
1v1 Dual Championship 
3v3 Trio Series 
5v5 Squad 
7v7 Assault A player-driven economy
Items players actually value
Random boxes and rare items create genuine value — and MyArena, our player-to-player marketplace, lets players trade them (C2C). The result is a self-sustaining item cycle that keeps players invested season after season.
- Random boxes & limited rare items
- Seasonal drops and comeback events
- C2C trading via MyArena
Into year 20, stronger than ever
What it proves
Two decades of uninterrupted live service — a rare feat for any online FPS.
A competitive esports scene with 12+ tournaments a year across every format.
A thriving item economy where rare items hold real, tradeable value.
A loyal, always-on community that carries every new season forward.
The same playbook, for your game
Whether your title is brand new or ready for a second life, we bring localization, LiveOps, esports, community and monetization to every partnership.
Partner with us